By Tatia M. Brunings, GHLG Research Volunteer, email@example.com
The World Health Organization (WHO) has been a constant advocate for the promotion of taxation on sugary beverages in order to combat the rise of non-communicabe diseases (NCDs). In January 2014, the Mexican government enacted a law with a taxation rate of 10%, an increase of one peso, on sugary beverages. At the time, 32.8% of the Mexican population was obese, and the country was considered to have the largest obesity rate in the world, according to the United Nation’s Food and Agricultural Organization. Studies show that Mexico’s sugar tax led to a continuous decrease in consumption seen within its first two years of implementation. This raises the question: To what extent would it be effective to implement taxation on sugary beverages as seen in Mexico in 2014, within the Netherlands?